Seminar on LCCs in Asia and Inbound Tourism to Japan
(Incommemoration of the 20th Anniversary of JITI)
Date & Time Tuesday, October 11, 2011 13:30~18:00
Venue Room Orion (5th floor), TOSHI-center hotel, Tokyo, Japan
Participants 303

 Low cost carriers (LCCs), which firstly began service in U.S. and European markets, are now rapidly growing in Asia. Their business models are changing the Asian aviation market drastically and we cannot ignore their impact, especially when we think about the future of aviation and the tourism industry, as well as the strategy for expansion of inbound tourism.
 In this seminar, two academic experts from the US and two CEOs of Asian LCCs presented their keynote speeches. Topics included the present conditions of LCCs, their prospects for the future, and impact on Japanese air markets and inbound tourism. These speeches were followed by a panel discussion, in which the moderator and each panelist actively discussed such points as what the key elements towards success of Asian LCCs are, and how Asian LCCs can contribute toward a recovery from Great East Japan Earthquake.

Opening remarks Makoto Washizu, President of JITI
Keynote speeches Kenneth Button, Professor, School of Public Policy, George Mason University
Bruce Buchanan, CEO, Jetstar group
Shinichi Inoue, CEO, Peach Aviation
Tadayuki Hara, Associate Dean & Associate Professor, Rosen College of Hospitality, Management, University of Central Florida
Panel Discussion Moderator: Hirotaka Yamauchi
Professor, Graduate School of Commerce and Management, Hitotsubashi University
Panelists: Same as the above keynote speakers.

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